LinkedIn / Capgemini Landing Page & Emails
Landing Page
The main goal of the landing page was to push the LinkedIn user to the collaboration that was hosted on the Capgemini website
The Start
Since the document was styled with Capgemini branding in mind, LinkedIn wanted something that connected their branding with the report.
The Draw
The design needed to have stats that aided the viewer to want to look into the report. Icons drew in their eye with bold headlines to intrigue them to view more.
Final CTA
After all of the persuading, a final CTA that lead to the report
Emails
LinkedIn sent out two emails to different audiences, each email was catered to a different audience, Talent Acquisition and LinkedIn Learning.
